The marketing campaign, to be launched simultaneously at 13:00 GMT on World AIDS Time on Dec. 1, will include a combination of public program announcements and longer-form programming . The advertising campaign will promote the basic notion of an HIV-free era and utilize the tagline, imagine the chance: it starts with YOU . Teenagers who achieve their lifestyle goals and African icons – – such as Nobel Prize champion Archbishop Desmond Tutu and Liberian President Ellen Johnson Sirleaf – – will be featured in the PSAs. In addition, local television and r / c next calendar year will receive teaching and technical assist with integrate HIV/AIDS designs and messages in popular programs including soap operas, documentaries and sitcoms .Utilizing a functional brain scan, the researchers measured ventral striatum activity in adolescents who engaged in jobs that involved either giving money to others, keeping the amount of money or making risky financial decisions in the hope of earning a reward. The team tested the subjects' depressive symptoms initially and at the end of a year. Related StoriesCharles Bonnet syndrome: an interview with Dr. Dominic ffytcheDiagnosing traumatic human brain injury through a bloodstream check: an interview with Dr KorleyInner ear damage mind warnings from nerve cells The researchers discovered that activity in the ventral striatum in response to different rewards predicted whether the topics' depressive symptoms would worsen – or lessen – over time.